Overview
A global value retailer runs weekly promotions across dozens of markets — thousands of product blurbs, banners and emails, every single week. Traditional translation turnaround meant late-market launches and stale offers.
We deployed a grounded generation pipeline: product data in, on-brand campaign copy out in nineteen languages, with linguist review focused on hero assets and high-risk claims.
- Client
- Global value retailer
- Scope
- 19 languages, weekly campaign cycle
- Timeline
- Pilot to full rollout in one quarter
- Services
- Language AI Content, Content Services
The challenge
Weekly deadlines left no slack: assortments changed constantly, prices moved daily, and every market needed offers live on the same morning. Quality had to survive the acceleration — wrong prices or clumsy claims would erode trust instantly.
Our approach
Connect
Product feeds and price files flow directly into the pipeline.
Generate
On-brand blurbs and banners draft in all languages overnight.
Review
Linguists verify hero assets, prices and regulated claims.
Release
Every market publishes on schedule, with results per locale.
The outcome
All nineteen markets now launch simultaneously, every week. Production costs per campaign fell substantially, turnaround shrank from days to overnight, and quality scores held steady — with linguist effort concentrated where shoppers notice it most.
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Running campaigns on a weekly clock?
We will pilot one campaign cycle in your top five markets.