Overview
A luxury resort group markets forty properties — each with its own restaurants, rituals and landscapes — to travelers booking in twelve languages. Central marketing couldn't write for every shore, and agencies delivered generic copy that flattened what made each place special.
We paired property interviews and review mining with AI drafting: distinctive source stories, adapted by travel writers in each market, reviewed by the properties themselves.
- Client
- Luxury resort group (hospitality)
- Scope
- 12 languages, 40 properties
- Timeline
- Phased rollout over two seasons
- Services
- Content Services, Language AI Content
The challenge
Luxury sells on specificity — the chef's grandmother's recipe, the cove only locals know. Template translation erased exactly those details, while fully bespoke copywriting in twelve languages was too slow and costly for seasonal campaigns.
Our approach
Listen
Property interviews and guest reviews surface each story.
Draft
Grounded AI drafts property pages in all languages.
Enrich
Travel writers add local color and booking intent.
Approve
Properties sign off; pages publish before each season.
The outcome
Every property now tells its own story in twelve languages, published ahead of each booking season. Production time per property dropped dramatically, direct-booking pages read like they were written by locals — because, in the final pass, they were — and the group reuses the story bank for campaigns year-round.
Related services
More solutions in action
Have stories worth translating well?
We will turn one property, product or place into a twelve-language pilot.